+250%
Increase in
Organic Clicks
+222%
Growth in
Search Impressions
THE CHALLENGE
Cogitate, a fast-growing P&C insurance technology company, operated its legacy website on Cogitate.us, which was outdated, not SEO-optimized and lacked scalability.
With the company expanding its product ecosystem and audience, the need was clear:
- A modernized Cogitate.com website built from scratch
- Full SEO migration to preserve domain authority
- Improved search visibility and keyword growth
- Consistent content structure for scalable expansion
Cogitate needed a complete transformation, from a fragmented digital presence to a unified, growth-focused website optimized for both users and search engines.
OUR SOLUTION
- Custom website redesign (Cogitate.com)
- SEO migration & redirect strategy
- Silo-based content structure
- Full 301 redirect mapping and implementation
- Programmatic landing pages
- Retargeting and brand bidding campaigns
- AI Search Console validation
SERVICES
Website Design & UX Strategy
- SEO Migration & On-page Optimization
- Programmatic Page Development
- Retargeting & Google Ads
- AI Search Accessibility Testing
- Analytics & Performance Monitoring
WEBSITE REDESIGN
We designed Cogitate.com to reflect the brand’s scale, technology-first mindset, and enterprise credibility.
The interface focuses on clarity, accessibility, and conversion, with defined CTAs (“Let’s Connect” / “Request a Demo”) and clean navigation for insurers, MGAs, and carriers.
SEARCH ENGINE OPTIMIZATION
ORGANIC TRAFFIC TREND
After launch, Cogitate.com saw consistent growth across all organic metrics, traffic, keyword positions, and indexed pages.
- Impressions rose significantly from initial migration levels
- First-page keyword rankings increased sharply
- Organic pages indexed doubled within 6 months
SEARCH CONSOLE OBSERVATIONS
Post-migration data confirms a strong performance lift:
- Clicks: 1.6K → 5.59K (+250%)
- Impressions: 196K → 633K (+222%)
- CTR: 0.8% → 0.9%
- Average Position: 37.6 → 37.9 (steady rankings maintained despite large content expansion)
This steady improvement showcases successful SEO retention during domain transition.
BING OBSERVATIONS
In addition to Google, Cogitate.com gained meaningful traction on Bing Search:
- 557 clicks
- 8.4K impressions
- 6.62% CTR
These results highlight well-balanced SEO indexing and technical optimization across multiple search engines.
SILO STRUCTURE OF COGITATE.COM
To maximize scalability and authority, we implemented a silo-based architecture.
Each silo represents a distinct audience or service category such as Carriers, MGAs, and Policy/Billing/Claims solutions enhancing both SEO performance and user journey clarity.
PROGRAMMATIC LANDING PAGE CONTENT
To support rapid keyword coverage, Cogitate.com was enhanced with programmatic landing pages built on a structured content framework.
Each page dynamically adapts headlines, sections, and meta content to capture intent-specific queries across multiple industry terms.
AI SEARCH CONSOLE
We conducted an AI search accessibility audit to ensure Cogitate.com is fully crawlable by next-gen AI and LLM-driven crawlers (e.g., ChatGPT, Anthropic, Google Gemini, Perplexity, etc.).
– All AI bots successfully accessed Cogitate.com, confirming the site is AI-ready for future indexing standards.
RETARGETING ADS
After launch, we created a set of Display retargeting ads to re-engage visitors exploring Cogitate’s ecosystem.
These highlighted rapid deployment, ecosystem preintegration, and flexible customization, all key selling points for insurers.
Results:
- Significant lift in returning visitors
- Higher brand recall & demo inquiries
BRAND BIDDING ADS
To protect Cogitate’s search presence, we launched brand bidding ads targeting high-intent searches for “Cogitate platform,” and “Cogitate insurance software.”
These ads achieved CTRs above 5% and ensured that Cogitate dominated search results for its brand name, preventing competitor interception.
SUMMARY
The launch of Cogitate.com unified branding, SEO, and marketing under a future-proof platform, powering measurable visibility, engagement, and conversions for one of the insurance tech industry’s fastest-growing brands.
+250%
Increase in
Organic Clicks
+222%
Growth in
Search Impressions