Case Study
Improved Brand Awareness & Visibility for a New Healthcare Brand Through Event Marketing, Video, Print & Website
Website Design | Search Engine Optimization (SEO) | Booth Display | Video Development | Print
342
new keywords ranked
213
new relationships
THE CHALLENGE
Empower Radiology is a new healthcare brand that helps physicians improve efficiency and reduce burnout. They asked Enspire360 to help them increase brand and solution awareness in the marketplace through a new website and having presence at industry events.
OUR SOLUTION
-
Designed a brand new mobile responsive website
-
Optimized the website for conversions
-
Developed booth displays to develop brand awareness
-
Developed business cards and print material
SERVICES
-
Competitive analysis
-
Website design
-
Video development
-
Search Engine Optimization (SEO)
-
Booth display
-
Print material
STRATEGY
Empower Radiology was targetting three very specific segments: (1) Hospitals & IDNs, (2) Imaging Centers, and (3) Radiologists & Teleradiology practices. Through a professional website that is optimized for search engines, we were able to generate targeted inbound traffic. However, we helped the brand have a strong presence at industry events to help them connect and engage with their perfect audience.
​
​
REDESIGNED HOMEPAGE
The new layout design is inspiring and modern. It highlights the key differentiators, segments they serve, why they are in business, and a section for setting up appointments directly from the website. Images supported the key theme of reducing burnout and creating a better lifestyle.
SEARCH ENGINE OPTIMIZATION (SEO)
Based on keyword research we identified under-valued keywords to build content around. We followed all the latest best practices and used the latest tools to ensure that the website rank well for the targetted keywords to generate inbound traffic to the appropriate pages.
EXPLAINER VIDEO
We developed a compelling explainer video with a great voiceover to explain what the brand offers.
BOOTH DESIGN
We developed clever messaging for pillars at the booth to highlight the key differentiators and the organization's mission. We made it so that its easy to scan for someone walking by.
BUSINESS CARDS
Created bold and modern business card design to make a great impression. We carried over certain brand elements from the website for consistency.
RESULTS
By developing a professional website and having a strong presence at industry events, Empower Radiology was able to improve its brand awareness and visibility in a short period of time.
342
new keywords ranked
213
new relationships
