145%
Increase in
clicks
140%
increase in
impressions
THE CHALLENGE
Premier Health & Wellness, an innovative wellness brand, approached Enspire360 to help design an inspiring website that conveys the premium position of the brand and its unique value proposition. Furthermore, this website had to be built in a month, in time for the grand opening of their new office. Finally, this brand new website will need local targeted traffic, quickly.
OUR SOLUTION
- Competitive analysis to identify gaps
- Premium layout design
- Added interactive dynamic elements
- Integration with Appointment Booking System
- Setup their social media presence
- Submitted website to directories
- Setup Google Business Profile
- Setup ad campaign
SERVICES
- Inspiring High-Converting Website
- Keyword Analysis
- New Content Creation
- Local Search Engine Optimization (SEO)
- Ai Chat Bot
- Local Marketing
- Directory and MAP Listing
- Google Business Profile Creation
- Retargeting Ad Campaign
- Social Media Setup
STRATEGY
Premier Health & Wellness targets affluent demographics in the Mt. Pleasant, SC and surrounding area. We custom designed the website to position the brand as a high-end premium wellness provider. We developed dynamic location / service combination pages to drive local search traffic. We leveraged directories, social media, and ads to increase visibility and brand awareness.
PREMIUM WEBSITE
Designed a modern and inspiring website that reinforced the premium brand position. Displayed familiar logos of brands they are associated with to build trust. Interactive tiles allow users to understand the various services the brand offers before signing up for the membership. The website includes conversion elements such as an Ai Chat Bot, a Click-to-Call button for mobile devices, and an integration with NexHealth appointment booking system.
RETARGETTING DISPLAY ADS
Developed visually interesting ads with consistent branding to increase visibility, awareness, and traffic. Google search ads bring web traffic to specific pages and these retargeting display ads improve brand recall and increase repeat traffic by providing breadcrumbs back to the specific page.
LOCAL SEARCH ENGINE OPTIMIZATION (SEO)
Apart from developing keyword-rich content and making sure the new website is fully optimized for search engines, we went a step further. We developed location service combination pages which are more likely to rank well for local keyword search due to less competition.
RESULTS
The new website is getting a lot of compliments, traffic, and engagement. We are seeing significant growth in keywords ranked. There is a consistent 40%+ increase per month in New Users and Monthly Traffic. Click here to view the new website.
188%
Growth in
organic
Traffic
169%
increase in
non-Branded
Keyword visibility
