50%
Increase in
Google Impressions
& Clicks
2x
pages indexed in
search engines
THE CHALLENGE
Raines Dental, a premier dental practice in Mullica Hill, New Jersey, wanted to expand their local online visibility and attract new patients from neighboring towns.
Despite offering advanced cosmetic and general dental services, the site faced these challenges:
- Limited presence in Google local and organic results.
- Few indexed pages, restricting search reach.
- No targeted content for surrounding NJ towns.
- Stagnant keyword rankings and low click-through rates.
Raines Dental needed an SEO strategy that would strengthen local discoverability, expand keyword coverage, and deliver consistent visibility growth over time.
OUR SOLUTION
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Comprehensive on-page SEO optimization
-
Keyword and local search audit
-
Programmatic landing pages for target service areas
-
Technical enhancements to improve page indexation
-
Monthly analytics and performance reporting
SERVICES
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Local SEO & Keyword Research
-
Technical SEO & Index Management
-
Programmatic Landing Page Deployment
-
GMB Optimization
-
Ongoing Performance Tracking
STRATEGY
The strategy centered around content scalability and local relevance.
We built structured programmatic pages for each nearby town and optimized the site’s metadata, interlinking, and local schema markup.
Once pages were launched, we focused on improving crawl depth and indexation speed, ensuring each new page was visible to Google’s index quickly.
As a result, the website started to gain higher keyword rankings, stronger impressions, and more consistent visibility across Google’s local ecosystem.
KEYWORD RANKINGS INCREASED BY 50%
As more pages were indexed in Google, Raines Dental began to see significant improvement in keyword rankings.
The site ranks for 96 organic keywords, and keyword growth continues as backlinks are introduced and authority builds.
GOOGLE SEO IMPRESSIONS & CLICKS INCREASE BY 50%
Google Search Console data shows strong improvement over the last 28 days:
- Clicks: 114 → 188
- Impressions: 8.4K → 12.8K
- CTR: 0.7% → 1.4%
We focused on CTR optimization for top-impression pages to capture additional traffic.
MORE PAGES INDEXED
The number of pages indexed in Google increased from 15 to 37, adding 22 new discoverable URLs through optimized sitemaps and structured page rollouts.
This expansion helped Raines Dental appear for more long-tail location-based searches, improving both visibility and local reach.
PROGRAMMATIC LANDING PAGE STRATEGY
We built custom programmatic landing pages for every major township and neighborhood around Mullica Hill.
Each page was tailored for search intent – “Dentist Near [Town Name]” and optimized with local schema, unique metadata, and Google Map embeds.
This scalable approach improved local keyword footprint, visibility in nearby markets and direct appointment inquiries.
SUMMARY
- 50% Increase in Google Clicks & Impressions
- 200% Growth in Indexed Pages
- Local Market Expansion via Programmatic Pages
50%
Increase in
Google Impressions & Clicks
2X
pages indexed in
search engines