Training Portal SEO Case Study

Case Study
Massive Increase in Traffic & Users For the World's Largest CME/CE Marketplace Through Search Engine Optimization

Search Engine Optimization (SEO) | Competitive Audit | Backlink Building | Improved Website Authority

332%

increase in search traffic

215%

increase in keywords ranked

THE CHALLENGE

eMedEvents, the largest CME/CE & Conference marketplace in the world, approached Enspire360 to change its growth trajectory which was leveling off. With over 150k conferences in 159 countries, eMedEvents is the destination for medical professionals and organizers. How do you organically grow a website with massive traffic and large number of active users without ad spend? Let’s find out.

OUR SOLUTION

Conducted audits to understand the landscape
Identified undervalued, high-intent keywords
Made improvements to the website and content
Fixed Google Search Console issues
Addressed tech SOE issues
Updated metadata to improve CTR

SERVICES

SEO & competitive audit
Addressed technical SEO errors
Improved design and content
Updated metadata
Backlink building
Improved site authority

STRATEGY

Analyzed what competitors are doing and which undervalued but high-intent keywords to target. Focused on pages that were ranking on pages 2 and 3 of Google to bring them on the first page. We updated the URLs and meta data to improve click-through-rate (CTR). Made improvements to the website design and content.

Fixed Google Search Console coverage issues, structured data errors, 404 issues and crawl errors to improve ranking. Worked on silo structure, URL structure and interlinking structure of the website to increase overall site authority.

MASSIVE GROWTH IN ORGANIC TRAFFIC & ORGANIC KEYWORDS

SIGNIFICANT GROWTH IN TRAFFIC COMPARED TO COMPETITION

INCREASE IN ORGANIC KEYWORDS RANKED

RESULTS

Daily users increased from 8k to 32k per day with over 3x increase in traffic to the website. Organic keywords that the website was ranking for more than doubled. We were also able to significantly increase referring domains and backlinks to the website.